Cookie and Tracking Technology Policy
Effective date: September 3, 2026
Last updated: October 23, 2026
This Cookie and Tracking Technology Policy explains how Florida Home Performance, LLC (“PRCnow,” “we,” “us,” or “our”) uses cookies, local storage, pixels, page logging, and similar technologies on our Website at https://prcnow.com. This policy should be read alongside our Privacy Policy.
What Are Cookies, Local Storage, Pixels, and Page Logging?
- Cookies are small text files stored on your device by your browser when you visit a website. They allow the website to remember information about your visit, such as your preferences.
- Local storage is a browser feature that allows websites to store data on your device for longer periods than cookies. We use local storage to remember your consent preferences.
- Pixels and tags are small code snippets embedded in web pages that can track visitor behavior, such as page views or button clicks. PRCnow uses Google Analytics, Google Ads, and Microsoft Advertising Universal Event Tracking (UET), as described in the inventory below.
- Page logging is a technique that records which pages a visitor views on a website. We use page logging only when you have affirmatively enabled Analytics consent. Page logging does not record form entries, keystrokes, names, phone numbers, email addresses, or other personal information.
The Five Consent Categories
We group all cookies and tracking technologies into five categories:
- Strictly Necessary — Required for hosting, security, routing, fraud prevention, and basic site operation. These cannot be disabled. They do not include analytics, advertising, session recording, or behavioral tracking.
- Functional — Interactive CARTO/OpenStreetMap map and optional third-party features specifically requested by the visitor. The Website remains fully usable if this category is rejected.
- Functional Support Chat — PRCnow’s optional AI chat assistant, provided by a third-party widget hosted at embeddable-widgets.pages.dev. Disabled by default. Only activates after you affirmatively enable Functional Support Chat consent. The Website remains fully usable if this category is rejected.
- Analytics — Base44 page-view logging, Google Analytics 4, and usage statistics. Disabled by default. Does not record form entries, keystrokes, messages, names, phone numbers, email addresses, addresses, accessibility concerns, or project information. Must not activate until the visitor affirmatively enables Analytics.
- Marketing — Advertising measurement and advertising-related features, including Google Ads and Microsoft Advertising Universal Event Tracking (UET). Disabled by default. Advertising storage remains denied until you affirmatively enable this category.
Technology Inventory
The following table identifies every cookie, local storage item, pixel, and tracking technology currently used on this Website:
| Technology | Provider | Purpose | Category | Information Processed | Activates | Retention / Expiration |
|---|---|---|---|---|---|---|
| Consent preferences (local storage) | PRCnow (self-hosted) | Stores visitor's consent category selections, policy version, and consent/expiration dates | Strictly Necessary | Consent version, selected categories, consent date, expiration date | Before consent (required to manage consent) | 180 days from consent date, or until withdrawn |
| Base44 session token (local storage) | Base44 (hosting platform) | Authentication and session management for the application platform | Strictly Necessary | Session identifier | Before consent (required for site operation) | Browser session |
| CARTO/OpenStreetMap map tiles | CARTO and OpenStreetMap | Displays interactive service area map showing PRCnow locations | Functional | IP address, browser type, map tile request data | After Functional consent only (or after clicking "Load Interactive Map") | Browser session |
| Base44 page-view logging | Base44 | Records which pages a visitor views for usage statistics | Analytics | Page path (URL pathname). Does not record form entries, keystrokes, names, phone, email, or personal information. | After Analytics consent only | Retained by Base44 per its standard data retention practices |
| AI chat widget | Third-party widget (embeddable-widgets.pages.dev) | Operates the optional AI chat assistant, maintains chat sessions, and answers visitor questions | Functional Support Chat | Messages, transcripts, device/browser/session information, timestamps, and usage information. Visitors may voluntarily provide name, email, phone number, address, project details, and appointment preferences. PRCnow has not independently verified the widget provider’s specific data collection or retention practices. | After Functional Support Chat consent only | Session-based and persistent — exact duration determined by the widget provider’s configuration |
| Google Analytics 4 — googletagmanager.com | Google LLC | Measures site usage and custom interactions to improve website performance | Analytics | Page paths, interactions, browser and device information, referring page, and consent state; measurement ID G-RHVXB9NLZL | The tag loads with analytics storage denied; analytics storage is granted only after Analytics consent | Storage denied by default; retention determined by Google Analytics settings and Google’s practices |
| Google Ads — googletagmanager.com | Google LLC | Measures advertising conversions from quote requests, lead forms, phone calls, and account signups | Marketing | Conversion events, page and referral information, browser and device information, consent state, and Google Ads destination IDs AW-18490627566 and AW-18412547815 | The shared Google tag loads with advertising storage and advertising user-data processing denied; those settings are granted only after Marketing consent | Advertising storage denied by default; retention determined by Google Ads settings and Google’s practices |
| Microsoft Advertising UET (Universal Event Tracking) — bat.bing.net | Microsoft Advertising (Microsoft Corporation), served from bat.bing.net | Measures advertising performance, including page views and client-side route changes, and, when permitted, supports advertising-related features. When Marketing consent is granted and a service-request form is successfully submitted, it also associates hashed (privacy-protected) contact identifiers from that submission with the resulting advertising conversion (Microsoft Enhanced Conversions) | Marketing | Page paths and route changes, UET tag ID 97273820, IP address, browser and device information, referring page, identifiers Microsoft sets in cookies or local storage, and — only after a successfully submitted form while Marketing consent is granted — a SHA-256 hashed email address or phone number | The tag loads with advertising storage denied; advertising cookies and identifiers are stored only after Marketing consent | Advertising storage denied by default; retention determined by Microsoft Advertising’s own practices |
Not listed (because not active): Meta Pixel, TikTok Pixel, session replay tools, keystroke recording, form-field monitoring, fingerprinting, identity-resolution software, and behavioral advertising tools. None of these are currently installed or active on this Website.
How to Change or Withdraw Consent
You can change your consent preferences or withdraw consent at any time:
- Click the “Privacy & Cookie Settings” link in the footer of any page to reopen the consent manager.
- Toggle individual categories (Functional, Analytics, Marketing) on or off.
- Click “Save My Preferences” to update your selections.
- Disabling Analytics, Marketing, or Functional Support Chat will prevent future optional requests for those categories and clear any optional stored identifiers where technically possible.
- Disabling Functional will replace the interactive map with a text-based placeholder containing our address and phone number.
- Disabling Functional Support Chat will remove the AI chat assistant and prevent future loading of the chat widget. A page refresh may be required to fully remove the chat widget from your browser.
You can also clear cookies and local storage in your browser settings. See your browser’s help documentation for instructions on managing cookies and site data.
Global Privacy Control
We recognize Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we automatically disable Analytics, Marketing, and Functional Support Chat categories unless you subsequently make a clear affirmative selection through our consent manager. GPC does not disable Strictly Necessary cookies, which are required for the Website to function.
Policy Updates
This Cookie and Tracking Technology Policy was updated on October 23, 2026, to document Google Analytics 4 and Google Ads, including Google Ads destination AW-18412547815, and to connect Google Consent Mode v2 advertising settings to the Marketing category. It was updated on October 7, 2026, to add Microsoft Advertising Universal Event Tracking (UET), served from bat.bing.net, to the Marketing category. Advertising storage for these technologies is denied by default and is granted only if you affirmatively enable Marketing. On September 3, 2026, this policy was updated to replace the Flowyte chat assistant with a new third-party chat widget hosted at embeddable-widgets.pages.dev. If we add a new technology that falls into the Analytics, Marketing, Functional, or Functional Support Chat category, we will update this inventory and request your consent again before the new technology activates. The consent policy version will be incremented to reflect material changes — it was raised to 1.3.0 on October 7, 2026, to 1.4.0 when Microsoft Advertising Enhanced Conversions (hashed contact identifiers from a successfully submitted form, shared only with Marketing consent) was added, and to 1.5.0 on October 23, 2026, for the Google tag disclosure and consent update — and your existing consent will expire, prompting the consent banner to reappear on your next visit.
Contact Us
If you have questions about this Cookie and Tracking Technology Policy, contact us at info@prcnow.com or 352-756-3038.